Mission, Values, & Strategy

American Electric Power has a strong tradition of leadership, service and contributions to the communities we serve.

AEP's Mission: Together, with our customers, we are redefining the future of energy and developing innovative solutions that power communities and improve lives.

AEP’s Vision: Powering a new and brighter future for our customers and communities.

Our Values

  • Zero Harm
    • Demonstrating a commitment to safety by looking out for each other
    • Showing mutual care for the health and well-being of others
  • Integrity & Stewardship
    • Doing the right thing, every time
    • Valuing the diversity of people, their ideas and contributions
    • Treating people with respect
    • Being a good corporate citizen and environmental steward
  • Adapt & Achieve
    • Being agile and proactive to adapt and be ahead of change
    • Being innovative and resilient as we embrace new ideas and opportunities
    • Collaborating across boundaries
    • Engaging in improving our business
    • Taking accountability for decisions and actions
  • Customer Focus
    • Listening to customers
    • Considering the customer impact of our decisions
    • Delivering value to our customers

Our Job

It's hard to improve on what AEP President George Tidd wrote in 1934 about the pride we take in supplying people with a fundamental requirement of living:

Our job is producing energy and getting it wherever our customers use it – with efficiency and with respect for the environment. We’re in this business because it is concerned with the supply of a fundamental requirement of modern living, because it’s an honorable one, because we like it, and because we want to earn a living at it.

We aim to give one kind of service to everyone … the best that’s possible. That means supplying our customers with what they want when they want it. It means being courteous and easy to do business with at all times. It means doing everything we can to keep complaints from arising, and it means prompt and fair handling of those that do.

We are citizens of each community we serve and take an active part in its affairs. Like any other citizen, we want our neighbors to think well of us. Besides, it makes good business sense. We prosper only as the community prospers; so we help it thrive in every way we can.

Such is our job as we see it. We are trying to do it well and do it better all the time.

AEP President George Tidd, 1934

A Tradition of Safety


Community Involvement

We seek to improve the quality of life in the communities where we live and work.