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October 07, 2019

Pink Power

AEP Texas employees show off their pink hard hats and breast cancer awareness t-shirts.

Throughout the communities we serve, AEP is showing pink power during Breast Cancer Awareness Month.

When AEP Ohio, AEP Texas, Appalachian Power, Kentucky Power and Southwestern Electric Power Company field employees head out into their communities this October, they’ll be sporting a new piece of safety equipment. Employees have traded their traditional white hard hats for pink ones in recognition of Breast Cancer Awareness Month.

SWEPCO employees in Natchitoches, Louisiana power up for pink.

The hats allow employees to show support for the men and women in their lives – coworkers, mothers, fathers, aunts, uncles, sisters, and brothers – who have been affected by breast cancer. 

“Our employees are in the community working to provide safe and reliable power to customers every day, and many of them are wearing hard hats to do their jobs safely,” said Brett Mattison, Kentucky Power president and chief operating officer. “Our hope is people will notice the hats employees are wearing and this small act will encourage more people to get screened.”

AEP Texas also hosted a Breast Cancer Awareness Month kick-off event featuring a pink fire truck from the Corpus Christi Fire Department at its headquarters in Corpus Christi, Texas. In addition to pink safety hats, employees are encouraged to wear pink on Fridays to show their support of those who have been touched by the disease, which is the second-leading cause of cancer death in women.

As part of their campaign, Appalachian Power will participate in a "Pink Out Day" and employees in various service centers are collecting donations in a pink boot to support breast cancer awareness and research.

To learn more about the signs and symptoms of breast cancer and how you can help, visit

Appalachian Power employees in Wheeling, West Virginia pose in pink.


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